AR-Recap 1st of August 2018: Lumin OS, Facebook AR Ads and understanding robots

What happened in the world of AR?

 

Lumin OS

Magic Leap finally unveiled their operating system “Lumin OS”. There will be two distinctive classes of menu systems. So-called “Landscape” applications will use traditional grid and wheel designs to showcase content and options across a 2D pane. Where the menu displays its information and at what distance, will be customizable by the user. Several “menus,” such as galleries of images, or a larger virtual display could operate side by side or in front of one another if that was preferable. “Immersive” apps, will conform to the environment around them, letting them sit atop a tabletop or ‘break through’ a wall, or hang from the ceiling. Like the Landscape apps, the menus in Immersive applications will be customizable by the user, but they will also take more guidance from the geometry of the space around them. Read more about this here: http://bit.ly/2LZoSYZ

 

Facebook AR Ads

Facebook is testing Augmented Reality Ads in the news feed. The social media giant said Tuesday that it is now testing augmented reality ads in the News Feed with the help of firms like Michael Kors, Sephora, Pottery Barn, and Wayfair. Facebook said in a blog post that Michael Kors was the first to test out an AR ad in which people can try on a  digital version of the brand’s designer sunglasses. A demo of the ad shows that people can click on the Michael Kors Facebook ad from their News Feed, which prompts their smartphone’s camera to switch on to capture their face. From there, they can pick from a small assortment of Lon Aviators style sunglasses with different colored shades that they can then apply to their faces in a realistic manner. More: https://for.tn/2LGvc89

 

AR Helps to Understand Robots

Augmented Reality could make working with robots a lot safer. We are good at predicting what other humans are going to do. With robots, it is a lot harder to guess what they are up to do.  The CU Boulder researchers are testing whether augmented reality (via semitransparent projections overlaid on a user’s vision with a Microsoft HoloLens) could be both much more intuitive and more effective in conveying the “motion intend” of robots. Read more about this here: http://bit.ly/2vs8Ex1